Milton Glaser on ambiguity in communications design

in Design

In a lecture at the SVA’s Designer as Author program, Milton Glaser argues for ambiguity in communications design. In short, if it’s clear, people don’t think, and if people don’t think they don’t absorb or remember the message.

Basic educational theory supports his claim: Students learn better when they use something (active learning) rather than just try to memorize or listen to something (passive learning).

Watch the half-hour talk here.

By Jason Li

Share this post on

comments powered by Disqus