Digital publishing is about all but the artifact

in Design

Interesting talk by Craig Mod about…

Everything in the talk pivots around a single node regarding digital media: we must shift from the question of, “How do we make books digital?” To, “How does digital affect books?” It’s the difference between Microsoft Encarta and Wikipedia. And it’s the difference between thinking publishing can’t work for you, to understanding how it can.

His argument is simple yet powerful: That publishing is now about everything leading up to the artifact. The blog posts and the first hundred fans, crowd-funding the author’s paycheck using Kickstarter, massively multi-user editing in the case of Wikipedia… All this time, the artifact itself remains the same (lesser and better packaged books).

By Jason Li

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